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Business & Branding 101

Business & Branding 101 (92 Pages)

The Ultimate Guide for Beauty Entrepreneurs

Ready to turn your passion into a powerful, profitable brand? Business & Branding 101 is your essential 92-page roadmap to launching, managing, and scaling a successful beauty business—from the ground up.

Created specifically for lash and beauty professionals, this all-in-one digital manual is packed with proven strategies, legal insights, branding tools, and step-by-step guidance to help you confidently build your business with purpose and polish.

Inside, you’ll discover:

  • How to choose the right business structure (Sole Trader, Company, Trust & more)
  • Step-by-step brand building: name creation, logo design, tone of voice, & visual identity
  • Business registration, trademarks, legal compliance & record-keeping essentials
  • Comprehensive marketing strategies—from pricing to promotions, client retention & social media
  • Finance & tax fundamentals: ABNs, GST, PAYG, insurance & emergency planning
  • Hiring guides, supplier sourcing, contract negotiation & client communication skills
  • Bonus templates, tools, and resources for real-world implementation

 

Whether you’re in the planning stages or ready to level up, this workbook-style guide empowers you to build a business with clarity, confidence, and compliance.

Digital Download | 92 Pages | For Lash, Brow & Beauty Business Owners

Create your brand. Build your business. Be the boss.

40% off

Business & Branding 101

Master lash & brow techniques with our accredited program

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Regular price $ 499.00 AUD $ 299.00 AUD Save 40%
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Study at your own pace on any device

Accredited training verified annually for industry compliance

Support from founder Amy Williams throughout your learning journey

Certificates issued upon successful completion of exam

Join over 20,000 successful students with 1,200+ 5-star reviews

Business & Branding 101 (92 Pages)

The Ultimate Guide for Beauty Entrepreneurs

Ready to turn your passion into a powerful, profitable brand? Business & Branding 101 is your essential 92-page roadmap to launching, managing, and scaling a successful beauty business—from the ground up.

Created specifically for lash and beauty professionals, this all-in-one digital manual is packed with proven strategies, legal insights, branding tools, and step-by-step guidance to help you confidently build your business with purpose and polish.

Inside, you’ll discover:

  • How to choose the right business structure (Sole Trader, Company, Trust & more)
  • Step-by-step brand building: name creation, logo design, tone of voice, & visual identity
  • Business registration, trademarks, legal compliance & record-keeping essentials
  • Comprehensive marketing strategies—from pricing to promotions, client retention & social media
  • Finance & tax fundamentals: ABNs, GST, PAYG, insurance & emergency planning
  • Hiring guides, supplier sourcing, contract negotiation & client communication skills
  • Bonus templates, tools, and resources for real-world implementation

 

Whether you’re in the planning stages or ready to level up, this workbook-style guide empowers you to build a business with clarity, confidence, and compliance.

Digital Download | 92 Pages | For Lash, Brow & Beauty Business Owners

Create your brand. Build your business. Be the boss.

LIMITED TIME OFFER

UP TO 64% Off All Lash & Brow Courses & Up To 90% Off All E-books!, Ends Friday

Starting a lash & brow business without proper training is frustrating and costly. Wasted products, disappointed clients, and missed opportunities can set your career back.
For a limited time, get professional certification AND essential business skills in one package.
Every course purchase includes 3 FREE business resources:
📚

The Blue Print to Business

117-page step-by-step guide covering brand creation, pricing strategy, and client retention.

📷

Photography 101

Master capturing stunning photos that drive engagement, including professional editing techniques.

📱

Social Media Guidance

Platform selection, content strategy, and engagement tactics for beauty professionals.

To apply for a payment plan please message Amy on 0449602750
Over 25,000 Happy Students

Over 20,000 Happy Students

Meet The Founder & Lead Educator at Lash Prodigy

With over 19 years in the beauty industry and 14 years dedicated to professional training, Amy Williams brings unparalleled expertise to every Lash Prodigy course. After experiencing disappointment with her own eyelash extension training in 2006, Amy made it her mission to transform industry education.

Amy's path to becoming Australia's leading lash educator began with frustration. "When I completed my first eyelash extension course, I left feeling completely deflated. The knowledge wasn't there, and the training lacked the depth needed to truly succeed," Amy recalls.

Determined to change this, Amy spent the next year immersing herself in advanced techniques before opening three successful beauty clinics and her first training academy. Her clinics quickly became renowned for excellence, leading to Amy becoming a certified and accredited trainer dedicated to elevating industry standards.

Industry Recognised With Hundreds Of Happy Students

4.7 Stars from Over 1,200 Reviews
👩
Over 20,000 Happy Students
INDUSTRY VERIFIED

WHY CHOOSE LASH PRODIGY OVER OTHER COURSES

FEATURES
LASH PRODIGY
OTHER COURSES
Trainer Experience & Availability
Direct access to Amy Williams, 14+ year expert
Inexperienced trainers or non-existent support
Equipment Quality
Premium bed, stool & lighting that lasts a lifetime
Dropshipped cheap equipment that breaks quickly
Lifetime Course Access
Unlimited lifetime access to all materials
Only limited access before expiration
After-Course Support
Ongoing student community & direct access to Amy
Left on your own after course completion
Business Launch Support
Social media templates, marketing help & launch guidance
Only focused on technical skills, no business support
Exam Results Timeframe
Marked within 24 hours by Amy herself
Waiting weeks for results
Ongoing Relationship
Students become Amy's pride & joy with continued support
Purely transactional relationship

Trainer Experience & Availability

LASH PRODIGY

Direct access to Amy Williams, 14+ year expert

OTHER COURSES

Inexperienced trainers or non-existent support

Equipment Quality

LASH PRODIGY

Premium bed, stool & lighting that lasts a lifetime

OTHER COURSES

Dropshipped cheap equipment that breaks quickly

Lifetime Course Access

LASH PRODIGY

Unlimited lifetime access to all materials

OTHER COURSES

Only 6 months access before expiration

After-Course Support

LASH PRODIGY

Ongoing student community & direct access to Amy

OTHER COURSES

Left on your own after course completion

Business Launch Support

LASH PRODIGY

Social media templates, marketing help & launch guidance

OTHER COURSES

Only focused on technical skills, no business support

Exam Results Timeframe

LASH PRODIGY

Marked within 24 hours by experts

OTHER COURSES

Waiting weeks for results

Ongoing Relationship

LASH PRODIGY

Students become Amy's pride & joy with continued support

OTHER COURSES

Purely transactional relationship

Internationally Recognised Certification

LASH PRODIGY

Globally accepted certification

OTHER COURSES

Limited recognition

Customer Reviews

Based on 27 reviews
96%
(26)
4%
(1)
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0%
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0%
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A
Ami-Lee Ford
This gives you insight on everything that you need in order to start a great new business!

I love that I am doing everything the right way!

K
Karani Wiki
Very insightful and full of lots of valuable information!

highly recommend

Y
Yazmin Gledhill
Very informative

loved this, I have been sharing this course with a lot of other new lash techs and they have loved it too

J
Jorja Hamilton
Very good course

such good training

O
Orla Palmer
Highly recommend! Great value

Amy is definitely very knowledgeable and has shared such useful and important information that has clearly made her so successful! Super grateful for her sharing all her little tips and tricks!

G
Greta McCarthur
Super helpful and informative!

So happy to have purchased this! Super helpful and can tell it has improved my business overall!

T
Tanisha Kane
Very helpful in figuring out how to set your business up the right way!

highly recommend!

R
Rosemary Wilkinson
Gained a lot of new knowledge!

Can't wait to implement this all into my business

J
Jessica Eagan
Best ebook!

Such good information that everyone needs to know! there were a lot of things I was unaware that I needed to do!

T
Tori Louise
Very informative!

loved it ! highly recommend

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