Business & Branding 101
Business & Branding 101 (92 Pages)
The Ultimate Guide for Beauty Entrepreneurs
Ready to turn your passion into a powerful, profitable brand? Business & Branding 101 is your essential 92-page roadmap to launching, managing, and scaling a successful beauty business—from the ground up.
Created specifically for lash and beauty professionals, this all-in-one digital manual is packed with proven strategies, legal insights, branding tools, and step-by-step guidance to help you confidently build your business with purpose and polish.
Inside, you’ll discover:
- How to choose the right business structure (Sole Trader, Company, Trust & more)
- Step-by-step brand building: name creation, logo design, tone of voice, & visual identity
- Business registration, trademarks, legal compliance & record-keeping essentials
- Comprehensive marketing strategies—from pricing to promotions, client retention & social media
- Finance & tax fundamentals: ABNs, GST, PAYG, insurance & emergency planning
- Hiring guides, supplier sourcing, contract negotiation & client communication skills
- Bonus templates, tools, and resources for real-world implementation
Whether you’re in the planning stages or ready to level up, this workbook-style guide empowers you to build a business with clarity, confidence, and compliance.
Digital Download | 92 Pages | For Lash, Brow & Beauty Business Owners
Create your brand. Build your business. Be the boss.
Business & Branding 101 (92 Pages)
The Ultimate Guide for Beauty Entrepreneurs
Ready to turn your passion into a powerful, profitable brand? Business & Branding 101 is your essential 92-page roadmap to launching, managing, and scaling a successful beauty business—from the ground up.
Created specifically for lash and beauty professionals, this all-in-one digital manual is packed with proven strategies, legal insights, branding tools, and step-by-step guidance to help you confidently build your business with purpose and polish.
Inside, you’ll discover:
- How to choose the right business structure (Sole Trader, Company, Trust & more)
- Step-by-step brand building: name creation, logo design, tone of voice, & visual identity
- Business registration, trademarks, legal compliance & record-keeping essentials
- Comprehensive marketing strategies—from pricing to promotions, client retention & social media
- Finance & tax fundamentals: ABNs, GST, PAYG, insurance & emergency planning
- Hiring guides, supplier sourcing, contract negotiation & client communication skills
- Bonus templates, tools, and resources for real-world implementation
Whether you’re in the planning stages or ready to level up, this workbook-style guide empowers you to build a business with clarity, confidence, and compliance.
Digital Download | 92 Pages | For Lash, Brow & Beauty Business Owners
Create your brand. Build your business. Be the boss.
RTO vs Lash Prodigy Comparison
A clear comparison between a Registered Training Organisation (RTO) and Lash Prodigy — to help students understand the difference and why an RTO is not a legal requirement for lashes and brows in Australia.
| RTO | Lash Prodigy | |
|---|---|---|
| Legal Requirement | Not required for lash and brow training in Australia. There is no law that says lash or brow artists must hold an RTO qualification. | Fully compliant with Australian standards — my courses meet all current industry and insurance requirements. |
| Focus | Often offers a broad range of beauty qualifications under one framework (e.g. Certificate III/IV in Beauty). | Specialises purely in lashes and brows — every course is crafted from 19+ years of real, hands-on experience in the industry. |
| Structure | Heavily regulated, with formal assessments, strict marking criteria, and limited creativity in course delivery. | Flexible, modern online learning with no expiry — lifetime access, real educator support, and up-to-date techniques. |
| Learning Style | Classroom-based or structured online learning with rigid modules and time limits. | Self-paced learning that fits your lifestyle — study anytime, anywhere, with unlimited support and updates. |
| Educator Connection | Often taught by various trainers under the RTO name — limited personal access to your educator. | Direct access to me (Amy) and my team for mentoring, guidance, and feedback. You’re not just a number here. |
| Recognition | Offers nationally recognised qualifications (e.g. SHB30321). Great for those pursuing formal study pathways. | Industry-recognised, accredited, and insurable courses — perfect for launching or growing your lash & brow business. |
| Cost & Duration | Can be expensive, with fixed schedules and additional fees for extensions or kit upgrades. | Affordable, comprehensive one-time purchase with lifetime access and all-inclusive kits. |
| Outcome | May provide a certificate required for certain beauty therapy jobs. | Provides the skills, business knowledge, and confidence to start your own successful lash or brow business. |
Launch your lash & brow career with confidence!
The Blue Print to Business (your complete beauty business set up)
117-page step-by-step guide covering brand creation, pricing strategy, and client retention.
Photography 101
Master capturing stunning photos that drive engagement, including professional editing techniques.
Social Media Kickstarter
Platform selection, content strategy, and engagement tactics for beauty professionals.
Over 25,000 Happy Students
Meet The Founder & Lead Educator at Lash Prodigy
With over 19 years in the beauty industry and 14 years dedicated to professional training, Amy Williams brings unparalleled expertise to every Lash Prodigy course. After experiencing disappointment with her own eyelash extension training in 2006, Amy made it her mission to transform industry education.
Amy's path to becoming Australia's leading lash educator began with frustration. "When I completed my first eyelash extension course, I left feeling completely deflated. The knowledge wasn't there, and the training lacked the depth needed to truly succeed," Amy recalls.
Determined to change this, Amy spent the next year immersing herself in advanced techniques before opening three successful beauty clinics and her first training academy. Her clinics quickly became renowned for excellence, leading to Amy becoming a certified and accredited trainer dedicated to elevating industry standards.