Business & Branding 101
Business & Branding 101 (92 Pages)
The Ultimate Guide for Beauty Entrepreneurs
Ready to turn your passion into a powerful, profitable brand? Business & Branding 101 is your essential 92-page roadmap to launching, managing, and scaling a successful beauty business—from the ground up.
Created specifically for lash and beauty professionals, this all-in-one digital manual is packed with proven strategies, legal insights, branding tools, and step-by-step guidance to help you confidently build your business with purpose and polish.
Inside, you’ll discover:
- How to choose the right business structure (Sole Trader, Company, Trust & more)
- Step-by-step brand building: name creation, logo design, tone of voice, & visual identity
- Business registration, trademarks, legal compliance & record-keeping essentials
- Comprehensive marketing strategies—from pricing to promotions, client retention & social media
- Finance & tax fundamentals: ABNs, GST, PAYG, insurance & emergency planning
- Hiring guides, supplier sourcing, contract negotiation & client communication skills
- Bonus templates, tools, and resources for real-world implementation
Whether you’re in the planning stages or ready to level up, this workbook-style guide empowers you to build a business with clarity, confidence, and compliance.
Digital Download | 92 Pages | For Lash, Brow & Beauty Business Owners
Create your brand. Build your business. Be the boss.
Business & Branding 101 (92 Pages)
The Ultimate Guide for Beauty Entrepreneurs
Ready to turn your passion into a powerful, profitable brand? Business & Branding 101 is your essential 92-page roadmap to launching, managing, and scaling a successful beauty business—from the ground up.
Created specifically for lash and beauty professionals, this all-in-one digital manual is packed with proven strategies, legal insights, branding tools, and step-by-step guidance to help you confidently build your business with purpose and polish.
Inside, you’ll discover:
- How to choose the right business structure (Sole Trader, Company, Trust & more)
- Step-by-step brand building: name creation, logo design, tone of voice, & visual identity
- Business registration, trademarks, legal compliance & record-keeping essentials
- Comprehensive marketing strategies—from pricing to promotions, client retention & social media
- Finance & tax fundamentals: ABNs, GST, PAYG, insurance & emergency planning
- Hiring guides, supplier sourcing, contract negotiation & client communication skills
- Bonus templates, tools, and resources for real-world implementation
Whether you’re in the planning stages or ready to level up, this workbook-style guide empowers you to build a business with clarity, confidence, and compliance.
Digital Download | 92 Pages | For Lash, Brow & Beauty Business Owners
Create your brand. Build your business. Be the boss.
UP TO 64% Off All Lash & Brow Courses & Up To 90% Off All E-books!, Ends Friday
The Blue Print to Business
117-page step-by-step guide covering brand creation, pricing strategy, and client retention.
Photography 101
Master capturing stunning photos that drive engagement, including professional editing techniques.
Social Media Guidance
Platform selection, content strategy, and engagement tactics for beauty professionals.
Over 25,000 Happy Students


Meet The Founder & Lead Educator at Lash Prodigy
With over 19 years in the beauty industry and 14 years dedicated to professional training, Amy Williams brings unparalleled expertise to every Lash Prodigy course. After experiencing disappointment with her own eyelash extension training in 2006, Amy made it her mission to transform industry education.
Amy's path to becoming Australia's leading lash educator began with frustration. "When I completed my first eyelash extension course, I left feeling completely deflated. The knowledge wasn't there, and the training lacked the depth needed to truly succeed," Amy recalls.
Determined to change this, Amy spent the next year immersing herself in advanced techniques before opening three successful beauty clinics and her first training academy. Her clinics quickly became renowned for excellence, leading to Amy becoming a certified and accredited trainer dedicated to elevating industry standards.