Social Media 101
CONTENTS
Introduction to Social Media
Choosing the Right Platforms
Creating an Attractive Profile
Content Creation & Strategy
Building Your Follower Base
Brand Consistency
Analytics and Insights
Paid Advertising
Handling Negative Feedback
Staying Up-to-Date
CONTENTS
Introduction to Social Media
Choosing the Right Platforms
Creating an Attractive Profile
Content Creation & Strategy
Building Your Follower Base
Brand Consistency
Analytics and Insights
Paid Advertising
Handling Negative Feedback
Staying Up-to-Date
UP TO 50% OFF ALL COURSES
The Blue Print to Business
117-page step-by-step guide covering brand creation, pricing strategy, and client retention.
Photography 101
Master capturing stunning photos that drive engagement, including professional editing techniques.
Social Media Guidance
Platform selection, content strategy, and engagement tactics for beauty professionals.
Over 20,000 Happy Students


Meet The Founder & Lead Educator at Lash Prodigy
With over 19 years in the beauty industry and 14 years dedicated to professional training, Amy Williams brings unparalleled expertise to every Lash Prodigy course. After experiencing disappointment with her own eyelash extension training in 2006, Amy made it her mission to transform industry education.
Amy's path to becoming Australia's leading lash educator began with frustration. "When I completed my first eyelash extension course, I left feeling completely deflated. The knowledge wasn't there, and the training lacked the depth needed to truly succeed," Amy recalls.
Determined to change this, Amy spent the next year immersing herself in advanced techniques before opening three successful beauty clinics and her first training academy. Her clinics quickly became renowned for excellence, leading to Amy becoming a certified and accredited trainer dedicated to elevating industry standards.