So you've taken the leap and started your business. You've started to reach customers, and you're starting to build on profit each week. But you're not moving as fast as you want to, and you want to lift your business off the ground. Thankfully there are a few tips to gaining exposure, expanding customer base and securing a rise in profits.
1. Get To Know Your Clients
Assuming that you are in the business of people, it is always a good idea to keep in touch with your clients, grow a relationship with them and begin to network within their community. Most salons get business using the word of mouth, and, assuming that you are good at what you do, having a tight relationship with your customer base is a sure way to gain more.
2. Research Your Competition
Look at what your successful competitors are doing. How they are gaining success and how can you do the same. Take a look at their social media presence, how they market, and what business strategies they have in place. There are platforms that you can look at to gain access to this, like Ad Beat and Similar Beat.
3. Look Amazing
In the world of beauty, the way things look is VITAL. Customers are more likely to go to a business that has a clearly structured social media profile, an aesthetically pleasing brand and website, and a clean, professional workplace.
4. Prove Your Worth
As mentioned before, clients are more likely to buy what you're selling if they've seen what you can do. Post your proud moments, and post often so potential customers can get an idea of what you do, and what you can do for them.